Peter Rod

Guiding companies, products and teams going through transitions. Innovating? Looking for growth? Repositioning to new market or customer segment? Going to market with new idea? Product? Service? I identify the meaningful signals and chart most efficient holistic roadmap for the desired change.

examples of this work:

• Strategic research for food delivery giant
• Market expansion strategy for leading austrian FMCG
• Market intelligence and expansion strategy for premium design brand
• Service and venture design for client in regulated domain

I focus on pragmatic, economically efficient user, customer, market, trend or foresight oriented research. Operating in generative, exploratory and validative modes, combining and mixing them up according to individual needs of the project and customer. I work through strategic guidance and tailor messaging, category entry point and marketing strategy based on research outcomes.

examples of this work:

• AI transformation of 10bn Manufacturing Conglomerate
• Market expansion strategy for leading austrian FMCG
• Commercial & expansion strategy for legacy manufacturer

Hands on design of products & services. I move fluently from high level business requirements to user-level interaction details, keeping in mind interdependences with other customer journeys or touchpoints. I guide implementation of strategies and transitions into tangible, measurable, efficient products and experiences.

examples of this work:

• Service & venture design for client in regulated domain
• Premium event planning - product and business design
• Data science tool redesign for growth and activation

Structured and empathetic professional and personal development of product, service or design teams. I focus on building exceptional business literacy and empathy as well as communication, problem understanding & research, strategic framing and stakeholder management.